Identity Intelligence for notable talent
- in real & virtual worlds.
COMING UP on JUNE 4th, 2025
CONTENT AUTHENTICITY SUMMIT - NYC
We’re excited to announce that HAND (Human & Digital) founder Will Kreth has been invited to speak at the upcoming Content Authenticity Summit on the Cornell Tech campus in NYC on June 4, 2025.
Registration can be found on the official event website.
NAB 2025
NAB 2025
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Founder and CEO Will Kreth of HAND (Human and Digital), was at NAB from April 5 to 7 to discuss how our AI-powered Business Intelligence platform is transforming talent identity verification across sports, entertainment, AAA gaming, and advertising. We discussed.
✅ The value of machine-readable unique IDs in media supply chains
✅ How we’re tackling deepfake risks with identity authentication
✅ How we help automate AI training data labeling with verifiable attribution
#NAB2025 #MediaTech #DigitalIdentity #AI #NIL #SportsTech #EntertainmentTech #HANDIdentity
THANK YOU SXSW!
HAND SELECTED AS FINALIST FOR SXSW PITCH
HAND (Human & Digital) to showcase “Identity Intelligence” platform in the Entertainment, Media, Sports, & Content category at annual March technology event
We’re excited to announce that HAND (Human & Digital) has been selected as one of five finalists in the Entertainment, Media, Sports, & Content category for the 2025 SXSW Pitch competition!
This year marks the 17th annual SXSW Pitch, part of the annual SXSW event in Austin, TX (March 7-15, 2025), where top startups present innovative technologies to judges and a live audience.
Out of 589 applicants and a 7.64% acceptance rate, HAND was chosen to showcase our AI-powered Identity Intelligence platform, combining BI and an ISO-level Talent ID Registry to streamline talent provenance, discoverability, royalty collection, and more — protecting what is REAL against fraudulent deepfakes and unauthorized usage. Our platform offers an interoperable “forever ID” for automated talent resolution across the cultural industries of entertainment, sports, fashion, gaming, and beyond.
View the full announcement on the SXSW Website
HAND = "The World's First Talent ID Database for AI" - new FEARLESS MEDIA PODCAST
Peter Csathy of Creative Media interviews founder and CEO Will Kreth of HAND (Human and Digital), a company focused on developing the world’s first standardized “talent ID” system for generative AI and more – i.e., the first B2B Talent ID registry and business intelligence platform for efficient, interoperable discoverability, royalty collection, and automated revenue tracking of notable legal and natural persons and control of consent-based digital replicas.
Learn how HAND, with its 100’s of thousands of Hollywood celebrities and the most notable Major League Baseball (MLB), National Football League (NFL), and National Basketball Association (NBA) stars has arrived in the media supply-chain at the right time with the right global standard solution.
You can learn more about Peter and Creative Media via https://creativemedia.biz/
NEW LATA RESEARCH ANALYST REPORT
HAND SAFEGUARDS CREATOR'S IP
Media Analyst Firm LATA Research praises HAND (Human & Digital) as an Emerging Technology Vendor (ETV) to watch in their latest report by Kedar Mohite, Principal Analyst of LATA Research.
👀 Titled: HAND Safeguards Creators’ IP Revenue from Leakage at Scale: Unified & Enriched Digital IP Identification for Creators Anywhere Everywhere
📈 The comprehensive report showcases how HAND Central’s “Identity Intelligence” model is revolutionizing the management and monetization of creators’ intellectual property (IP) with its AI and machine learning platform — which provides unified IP verification, authentication, and royalty tracking automation at scale for the TV, film, sports, and gaming industries.
📘 Download the full analysis to discover why your organization and other TV & Video enterprises should leverage HAND to meet business priorities — and learn about HAND’s unique value-add in the ecosystem, our current position in the marketplace, and the historical background and developments that make HAND a leader in IP management.
HAND TALENT IDs - NOW FOR 3 SPORTS - MORE IN 2025!
PRESS RELEASE:
HAND’s Talent ID database expands beyond NBA to add the most notable MLB and NFL players
Expanded set of professional sports talent adds to HAND’s ISO-level Talent ID database
New York – December 11, 2024 – HAND (Human & Digital) the first global B2B Talent ID registry platform for efficient discoverability, royalty collection, and revenue tracking of notable legal and natural persons and control of consent-based digital replicas, announced today that it has created interoperable, ISO (International Organization of Standardization) -level Talent IDs for thousands of the most notable Major League Baseball (MLB) and National Football League (NFL) players.
Joining an existing set of NBA stars, the addition is a continued extension of the HAND Talent ID database beyond Media & Entertainment talent.
HAND FEATURED IN VARIETY VIP+ SPECIAL REPORT
HAND (Human & Digital) is proud to be part of this special report. In a section entitled “Media Provenance” – HAND’s Talent ID is featured as a part of the interoperable, standard-based solution for the future of both legal talent identification, and version control of their consent-based digital replicas. The report is available for subscribers to Variety VIP+ and available on their website and mobile app as of Monday, December 2nd, 2024.
“Generative AI – DEEPFAKES & DIGITAL REPLICAS” – a new Variety VIP+ special report on how Hollywood will both fight deepfakes of celebrities and operationalize the new California legal requirement of consent-based digital replicas in the media supply-chain. Written by editor Audrey Schomer, it debuts on December 2nd, 2024.
Watch the video from
HAND IDENTITY DIALOGUES
DOWNLOAD OUR FREE WHITE PAPER: IDENTITY INTELLIGENCE
Fighting Deepfakes & Automating Talent Identity in Media Supply–Chain Workflows with Unique, Interoperable Talent IDs
This free white paper discusses the historical and contemporary automation efficiencies of unique identifiers, their dynamic value as interoperable standards, the threat to the media industry from deepfakes, and the opportunity for the media supply–chain of a new Talent ID registration agency for the identification of quantifiably notable talent, their consent–based digital replicas, and fictional characters.
Watch the recording of
DEEPFAKES VS. DIGITAL REPLICAS
The Battle for Authenticity and Legal Monetization in Media & Entertainment Economies
In our most watched webinar video ever, HAND (Human & Digital) takes a deep dive to explore the proliferation of deepfakes and the rise of licensed digital replicas with an expert panel!
With the new California laws aimed at protecting actors and talent rights via consent-based digital replicas, learn how new technologies impact revenue, talent management, and the broader media ecosystem. (Recorded on 25 October, 2024).
HAND DELIVERS @ IBC 2024 !
HAND was recently both a leader and a participant on two groundbreaking IBC Accelerator Projects:
- ‘Digital Replicas and Talent ID: Provenance, Verification and New Automated Workflows”
- “Design Your Weapons In the Fight Against Disinformation” *(covered in the Hollywood Reporter)
as part of the annual IBC – International Broadcasting Convention – held at the RAI Center in Amsterdam, NL – 13-16 September, 2024. Learn more in our HAND Labs section !
Announcing our new API Partners
HAND is proud to welcome Respeecher, BB Media, and SimplyTV as our newest API Partners – driving adoption of the resolvable HAND Talent ID globally. They join a dynamic set of existing API & Beta partners we’re now working with.
Identity Intelligence Works
HAND (Human & Digital) brings simplicity and scale to talent identity in a human and digital world. As a B2B SaaS company, Identity Intelligence – our interoperable talent ID framework – enables reliable verification of quantifiably notable real (legal & natural) persons, their virtual counterparts, and fictional entities. As “Digital Replica” usage grows, trusted tools providing vectors of authenticity for talent’s unique NIL (Name, Image, Likeness) are essential. Authorized by the ISO-level DOI Foundation, HAND’s ID registry meets emerging needs for talent provenance automation in the digital age.
CASE STUDIES
Find out why Sony Pictures Entertainment AFI (American Film Institute), Fabric, and Opus Data / The Numbers are adopting HAND’s Talent ID as their first choice for true standards-based, interoperable identification of notable legal, virtual, and fictional Talent.
Watch the “HAND IDENTITY DIALOGUES: A HAND (Human & Digital) Roundtable Discussion” from Tuesday, December 3rd, 2024.
HAND (Human & Digital) advisors explore AI, media, and entertainment trends. Delving into emerging technologies and their impact on talent identification and content creation, we uncover industry challenges and opportunities, HAND’s vision and roadmap, and success stories with our partners.
Panelists: