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Making the dream work.
API / Beta Partners
SONY PICTURES ENTERTAINMENT
AMERICAN FILM INSTITUTE
FABRIC X XYTECH
RESPEECHER
OPUS DATA / THE NUMBERS
BB MEDIA
SIMPLY TV
META MARTIS
THE SCAN TRUCK
METAREX MEDIA
WILD CAPTURE
HAND TEAM
CEO & FOUNDER - Will Kreth
HAND founder Will Kreth has been involved in broadband and digital media for more than three decades. Former executive director of the Entertainment ID Registry (EIDR.org); director of metadata governance at Showtime Networks; and director of video product management at Charter/Time Warner. A current working group co-chair at the music industry’s standards body Digital Data Exchange (DDEX.net), a contributor member of the Coalition for Content Provenance and Authenticity (C2PA.org), and the media provenance working group at the International Press Telecommuications Council (IPTC.org). A co-founder of Wired Magazine; and alumni of the Apple Multimedia Lab — Kreth currently lives in Brooklyn, NY.